GOODWILL NEEDED to show THEIR IMPACT.
In Seattle and Los Angeles, Goodwill is a major force. However, most people only knew Goodwill for their thrift stores, not for the job training programs they provide. Goodwill approached us to tell stories about the life changing impact their work has.
Each documentary focused on a different person and their life transformation, with the videos culminating in a moment that represents the good in their new life.